Franchised fitness company UFC Gym has revealed details of its first UK club.
The 18,000sq ft studio will be located in Nottingham and will offer three formats – Signature, Core and Class – offering members the choice of functional fitness classes, group and private MMA training, dynamic performance-based training, group classes and MMA youth programming.
The Nottingham studio is the first of a targeted 105 clubs across the UK and Ireland over the next 10 years.
UFC Gym has signed a partnership deal with Life Fitness to supply the Nottingham site with equipment from its Hammer Strength, Cybex and Indoor Cycling Group brands.
The deal will see Life Fitness equip all UFC Gym sites in the UK, with a second location set to be revealed soon.
The UK openings are being delivered by master franchisee TD Lifestyle – a venture set up to manage the portfolio.
The ownership group includes former UFC middleweight champion Michael Bisping and former British karate heavyweight champion Joe Long.
“We are creating world-class training facilities to represent a world-class brand, so it’s vital that our choice in suppliers reflects this,” said Joe Long, director at TD Lifestyle.
"Our partnership with Life Fitness provides us with a wide range in options from across their brand portfolio, so we can match our gym equipment offering to our training programmes suitable for all ages and abilities.”
The UFC Gym brand is the first major brand extension of UFC, the world’s premier MMA organization, and was developed in partnership with New Evolution Ventures.
UFC's partnership with TD Lifestyle is the largest development partnership in UFC Gym's history.
Since its launch in 2009, UFC Gym has opened more than 150 locations in more than 25 countries and territories – including the US, Australia, Canada, India and Mexico.
Resource: Health Club Management