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On Tuesday 5TH February, EuropeActive attended the Sport Info Day, a fruitful event organised by the European Commission and the Education, Audiovisual and Culture Executive Agency (EACEA) to inform potential applicants about the Erasmus+ Sport programme and its funding opportunities. The opening speech was carried…
Motiv is adding heart rate-sensing security features to its smart ring that will enable it to make payments later in the year, the company announced today at CES. The ring has always measured your heart rate for the purposes of tracking your exercise and activity,…
The muscles of older men and women who have exercised for decades are indistinguishable in many ways from those of healthy 25-year-olds. The muscles of older men and women who have exercised for decades are indistinguishable in many ways from those of healthy 25-year-olds, according…
SMART watches can help add two years to your life, a major study claims. Research carried out on 420,000 adults reveals those using the device’s fitness tracker did nearly five days extra activity each month. Around one in four were given an Apple Watch and…
Artificial intelligence-assisted CRM may become your gym’s best sales tool—and sooner than you’d think. Artificial intelligence (AI) once was associated with apocalyptic science fiction, from the rogue android “replicants” of Blade Runner to the doomsday scenarios of The Matrix. But today’s tech-driven world has brought…
Learn how to crunch the numbers to optimize revenue with these takeaways from an IHRSA 2018 session. Data, its collection and utilization, continues to be a red-hot topic in global business, and the fitness industry is no exception. The ubiquity of wearables, social media, newsletter…
There are 960 million people around the world over 60 years old who are interested in living their healthiest life. Here are seven ideas to keep your older membership active and engaged. Despite what the Instagram models and stock image sites would have you believe,…